Amid U.S.-Canada tensions, California&#8217;s governor is inviting Canadians and assuring a warm, touristy welcome thousands of miles away from U.S. President Donald Trump.
On April 14, Governor Gavin Newsom shared a video on social media in which he said that the Golden State and Canada &#8220;have always shared so much in common&#8221; and that California is launching a new tourism campaign to urge Canadians to visit.
&#8220;Sure, you-know-who’s trying to stir things up in D.C.,&#8221; he says in the 33-second video. &#8220;But don’t let that ruin your beach plans. California, it’s the ultimate playground — 2,000 miles from Washington and a world away in mindset.&#8221;
Newsom then highlights the state&#8217;s beaches, national parks, world-class wine, and outdoor adventures, adding that there&#8217;s something in California for everyone.
&#8220;Last year, nearly two million Canadians visited California because here in California, we’ve got plenty of sunshine and a whole lot of love for our neighbours up north,&#8221; he said.
<blockquote class="twitter-tweet">
The Golden State and Canada have always shared so much in common.
Sure, you-know-who is trying to stir things up back in DC, but don&#8217;t let that ruin your vacation plans.
We&#8217;re launching a new international campaign to welcome and encourage Canadians to visit the Golden State. <a href="https://t.co/ko24o5WkWp">pic.twitter.com/ko24o5WkWp</a>
— Governor Newsom (@CAgovernor) <a href="https://twitter.com/CAgovernor/status/1911936383784296813?ref_src=twsrc%5Etfw">April 15, 2025</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
In a <a href="https://www.tiktok.com/@gavinnewsom/video/7493346034576477486?lang=en" target="_blank" rel="noopener">follow-up video</a>, Newsom reiterates his message with the caption, &#8220;A message for our Canadian friends: come visit California.&#8221;
Despite the promise of a warm welcome, Canadians remain skeptical.
&#8220;Thank you for the invite. California is lovely, but in general, I&#8217;m not comfortable with the USA right now,&#8221; wrote one commenter.
&#8220;Sorry, I am too afraid to cross,&#8221; stated another.
Another commented, &#8220;Sorry, Gavin. No can do. Trump ruined it for everyone. I can’t put down California strawberries at the grocery store, but go to Disneyland.&#8221;
&#8220;I feel so badly for you and so many Americans, but just getting across the border to you would be too scary for me. I love California. That border crossing, though&#8230; not this year,&#8221; one viewer wrote.
<div id="attachment_2129839" style="width: 2058px" class="wp-caption alignnone"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-2129839" class="size-full wp-image-2129839" src="https://images-dh-production-baselayer.dailyhive.com/uploads/2025/04/shutterstock_1044483421-1.jpg" alt="canadians us" width="2048" height="1365" srcset="https://images-dh-production-baselayer.dailyhive.com/uploads/2025/04/shutterstock_1044483421-1.jpg 2048w, https://images-dh-production-baselayer.dailyhive.com/uploads/2025/04/shutterstock_1044483421-1-500x333.jpg 500w, https://images-dh-production-baselayer.dailyhive.com/uploads/2025/04/shutterstock_1044483421-1-1024x683.jpg 1024w, https://images-dh-production-baselayer.dailyhive.com/uploads/2025/04/shutterstock_1044483421-1-1536x1024.jpg 1536w, https://images-dh-production-baselayer.dailyhive.com/uploads/2025/04/shutterstock_1044483421-1-1200x800.jpg 1200w" sizes="(max-width: 2048px) 100vw, 2048px" />EQRoy/Shutterstock</div>
Last week, Canadian singer and songwriter Bells Larsen cancelled his U.S. tour, stating that he won&#8217;t be able to <a href="https://dailyhive.com/canada/us-travel-canadian-artist-bells-larsen-canceled-tour" target="_blank" rel="noopener">apply for a visa as a trans man</a>.
In March, B.C. entrepreneur Jasmine Mooney said she was held in a detention centre while <a href="https://dailyhive.com/canada/bc-entrepreneur-held-us-detention-centre" target="_blank" rel="noopener">attempting to cross into the U.S. from Mexico</a>.
Angry Canadians have <a href="https://dailyhive.com/canada/tariffs-canada-travel-to-us-cancel-boycott" target="_blank" rel="noopener">cancelled their U.S. travel plans</a> amid the trade war and Trump&#8217;s 51st state comments.
A report from OAG, a global travel data company, shows that forward bookings to the U.S. <a href="https://dailyhive.com/canada/canadian-travel-us-down-drops" target="_blank" rel="noopener">dropped by 75.7 per cent in April</a>, while June saw a 7.16 per cent drop. In February, the U.S. Travel Association warned that even a 10 per cent drop in Canadian travel would result in two million fewer visits, <a href="https://dailyhive.com/canada/travelling-to-us-from-canada-losses" target="_blank" rel="noopener">US$2.1 billion in lost revenue</a>, and 14,000 job losses.
To boost domestic travel, Prime Minister Mark Carney <a href="https://liberal.ca/mark-carneys-liberals-announce-new-canada-strong-pass/" target="_blank" rel="noopener">introduced the new Canada Strong Pass</a>. The pass will make it more affordable for children and young families to travel nationwide during peak travel season.
Daily Hive has contacted Visit California and will update this story when it responds.
Have recent U.S. policy developments changed your comfort level about U.S. travel? Send us an email at <a class="c-link c-link--focus-visible" href="mailto:trending@dailyhive.com" target="_blank" rel="noopener noreferrer" data-stringify-link="mailto:trending@dailyhive.com" data-sk="tooltip_parent" aria-haspopup="menu">trending@dailyhive.com</a>.
With files from Laine Mitchell and Simran Singh
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Amid U.S.-Canada tensions, California's governor assures Canadians a warm welcome far away from U.S. President Donald Trump.