https://www.freshco.com/" target="_blank">FreshCo, where they have every day low prices along with a Lowest Price Guarantee.

FreshCo is redefining what it means to be a discount grocery space, offering lower prices without sacrificing food quality, assortment, and a positive shopping experience. With the holiday season now in the rearview mirror, unbeatable prices are a must for the remainder of winter.

My trip to FreshCo

A person pushes a cart down down the aisle at FreshCo.

Kendall Bistretzan/Daily Hive

I set out to FreshCo to see just how much I could save on my weekly groceries, and quiz my friends on how much they think a basket of groceries should cost.

FreshCo has a wide selection of staples, seasonal items, fresh produce, and a wide variety of multicultural assortment. Plenty was already marked down thanks to weekly deals and locked and low prices, and I could shop with confidence knowing that FreshCo’s lowest price guarantee means they’ll match the lowest advertised price on identical flyer items from qualifying competitors.*

A week’s worth of groceries usually runs me at least $55 — more if I need higher-cost items like meat. While my FreshCo shopping list was vegetarian this time around, I did have a few different fruits on my list, along with dairy items like milk, butter, eggs, and yogurt.

However, I was surprised to find that a lot of classic grocery purchases cost less than I anticipated. I actually had to stop myself from buying things I didn’t need, simply because they were a good price!

Cost breakdown

My basket of groceries (Kendall Bistretzan/Daily Hive)

I headed to checkout with 10 items for the week: Butter, strawberries, orange juice, bananas, cucumber, milk, Greek yogurt, eggs, apples, and bread. I purchased the Compliments brand for every product where it was available.

On top of the regular low prices, I was able to save even more thanks to additional flyer deals. The grand total came to $33.24. So, lower than my estimation, but what did my friends think?

Guess how much my groceries cost

I texted three friends who regularly buy a week’s worth of groceries for one person, and asked them what they thought a basket would cost.

“Mine averages $35! Like, that’s what I shoot for and can typically stay in. Maybe $40,” the first friend said.

“Between $40 and $50?” says the second friend. “Or is that crazy?”

The third friend estimated $37, but it was my partner who came the closest, guessing $35. Still, higher than my reality of $33.24. At the end of the day, the real winner is me, because I came in under budget. Turns out groceries don’t have to cost an arm and a leg!

More ways to save at FreshCo

Kendall Bistretzan/Daily Hive

As a bonus, I also got to collect Scene+ points on my purchase. Scene+ members unlock even more value with exclusive pricing, plus personalized and digital exclusive offers when using the FreshCo app.

Now I know for next time that I should download the FreshCo app or log in online and link my Scene+ card to earn up to 4.5 times the points. 1,000 points is $10 in free groceries!

Keep your eyes peeled for weekly flyer deals, Locked & Low items, and Scene+ promotions to get the most bang for your buck. This year, we’re paying less for groceries, with a little help from FreshCo. Visit a location near you today.

_{*Visit https://www.freshco.com/legal for more details}