Lululemon Canada done with 'dupes,' receives trademark for phrase
@israaodeh_ To my Pilates girls, we don’t gatekeep here! #glowmode #shein #pilates #pilatesoutfit #styletok #pilatesworkout #fitness #lululemon @Glowmode ♬ Bluest Flame – Selena Gomez & benny blanco
Daily Hive has reached out to Lululemon Canada, asking about why the company decided to trademark the phrase in the U.S., and whether it plans to do the same in Canada. As of Thursday, there is no record of the Vancouver-based athleisure brand filing a trademark for the term in the Canadian Trademarks Database.
This comes months after the brand filed a lawsuit against Costco for allegedly infringing on its trademarks and design patents by selling knock-offs of its clothes.
The company accused the big-box retailer of ripping off patented designs to create and sell dupes of Lululemon’s Scuba hoodies and sweatshirts, Define jackets, and ABC pants.
“There is even a hashtag ‘LululemonDupes’ on social media platforms such as TikTok that social media influencers use when promoting these copycat products,” read the court documents. “The Infringing Products create an improper association with Plaintiffs’ authentic products.”
According to the lawsuit, the brand sent cease-and-desist letters to Costco in an attempt to address the alleged knockoffs. It called on a California court to step in, demanding that the matter be brought to a jury trial.
Lululemon is also demanding that Costco remove any online or print advertising related to the alleged dupes and is asking the court to require the retailer to cover any lost profits.