Discount grocery store chain to open new Metro Vancouver location tomorrow
Mixed opinions on the brand
Many citizens of Burnaby have shared that they’re excited for the new No Frills in the comments of its Instagram posts.
“My favourite place to shop! Can’t wait for the new location and breathe in that new location smell,” shared one user.
“I think you’ll do well in the neighbourhood!” added another.
“Excited to have No Frills in the Heights,” shared a third.
Recently, No Frills was named one of theĀ most trusted brandsĀ in Canada at the annual BrandSpark Most Trusted Awards, which honours the brands Canadians trust the most across consumer products, food and beverage, grocery retail, health & OTC, home goods, petcare, services, and retail and restaurant categories.
The awards reflect the opinions of 45,394 Canadian shoppers who collectively provided 240,033 brand evaluations across 363 categories in the 2026 BrandSpark Canadian Trust Study.
Among the winners, No Frills and Maxi (both discount grocery stores owned by Loblaw) were voted the most trusted grocery stores for low prices nationally and in all regions, including Western Canada, Ontario, Quebec, and the Atlantic.
However, not all Canadians are happy with the grocery chain. In 2024, Reddit user herec0mesthesun_ shared theirĀ disappointment at the quality of the discounted produceĀ sold at No Frills.
“Even the 50 per cent off in produce isn’t worth it because they’re either mouldy, slimy or just rotten and stinky š¤¢,” they said.
This isn’t the first time shoppers have complained about “rotten” food at Loblaw-owned stores, with others sharing photos of mouldy and expired foodĀ being sold by the grocery giant.
Are you excited for this new No Frills location? Let us know in the comments.
No Frills ā Burnaby
Address: 4762 Hastings St., Burnaby