Amir Ali is a Staff Writer with Daily Hive, born and raised in Vancouver, BC. 

Amir loves writing about real estate, crime, and fun offbeat hyperlocal stories. 

He also loves tofu very much.

<p>A popular Canadian-based and women-led clothing brand for undergarments and lingerie, Understance, is closing its Vancouver store.</p>
<p>The brand announced the news on Instagram earlier this month, stating that Dec. 1 would be the last day for some of its Canadian brick-and-mortar stores, including the Vancouver location on Robson Street, and two other locations in Calgary and Toronto.</p>
<p>Understance also has a location in Metrotown that recently opened. The announcement and subsequent comments on the brand&#8217;s social media page indicate that the Burnaby location will remain open, for now.</p>
<p>According to the Nov. 6 announcement, the Robson Street store will be closing permanently, and limited inventory is left.</p>
<p>&#8220;But if you&#8217;ve been meaning to visit or want to try our products in person, we&#8217;d love to see you before we close. Bras and sleepwear start at $10 and undies at $5,&#8221; the store states.</p>
<p>Despite the brick-and-mortar stores closing, the Understance online store will remain open.</p>
<p>The Instagram post about the closure led to hundreds of comments, with many surprised by the announcement and wondering what went wrong.</p>
<p>One Instagram follower asked, &#8220;But why? You have the absolutely best products! Such good quality. You have many customers. Why is this not sustainable?&#8221;</p>
<p>&#8220;Damn, this is devastating,&#8221; another user said, adding, &#8220;Your company is the only company that made bras I was actually looking forward to wearing.&#8221;</p>
<p>They weren&#8217;t the only Understance follower to use the word devastating in the comments.</p>
<p>&#8220;I&#8217;m going to cry if you guys are gone permanently,&#8221; another person said.</p>
<p>While the brand is based in Vancouver, the parent company is based in China, which is also where the products are made.</p>
<p>As Daily Hive reported almost precisely <a href="https://dailyhive.com/vancouver/understance-canadian-brand-supporting-local-womens-shelters" target="_blank">four years ago</a>, Understance has been a brand that has been active in giving back to the local community.</p>
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<p>&#8220;Thank you for helping shape these products in our fitting rooms, for supporting us, and for being part of our community.&#8221;</p>
<p>Understance has more updates on sale and stock on <a href="https://www.instagram.com/understance_/" target="_blank">its Instagram page</a>.</p>
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Vancouver

A popular Vancouver lingerie and clothing brand that specializes in undergarments for women is closing some of its brick-and-mortar stores.