Prices are actually going up for some Vancouver Canucks season ticket holders
The Vancouver Canucks sent out season ticket renewals on Monday.
After making the playoffs in 2024, the Canucks promptly jacked up prices. Nobody likes paying more money, but fans in Vancouver largely seemed to accept paying more for a winner.
But last year when things went sideways, the Canucks angered many of their paying customers by raising prices significantly once again.
Needless to say, there were a number of fans curious to see how the team would react after this season.
The poster boys for season ticket renewals (Vancouver Canucks)
With Quinn Hughes now gone, Filip Hronek and Brock Boeser featured most prominently in an email to season ticket members. Elias Pettersson is in there too, along with youngsters Liam Öhgren, Zeev Buium, and Tom Willander.
They’re leaning into the rebuild as a selling point, boasting that the “next era of Canucks hockey is here.”
“We’re building the next generation with ten picks in the 2026 Draft, two of which are in the first round,” an email to season ticket members reads. “Pair that with a young core ready to break through, and the next era of Canucks hockey is here.”
The Canucks are poised to finish dead-last in the NHL for the first time in the team’s 56-year history. They’ve been especially bad at home, posting just eight wins in 36 games played at Rogers Arena. No team in the last 30 years has a worse home points percentage, save for the 2020-21 Anaheim Ducks, though that came in a pandemic-shortened season without fans in the stands.
The worst home-ice record in Canucks history belongs to the 1976-77 team, which posted a 13-21-6 record (.400). This year’s team is on pace to finish well below that, with a woeful .292 points percentage at Rogers Arena.
So, will the Canucks lower ticket prices, like the Seattle Kraken have done two years in a row?
Will the prices remain the same?
Or will they actually have the gall to raise prices?
Daily Hive reached out to the Canucks for clarification but has not yet received an answer. But judging from what fans are saying, it appears to be a mixture of all three via dynamic pricing.
In case there was any doubt, can confirm that my season tickets cost has gone up for next year. 😒😒
Not a tonne, but also not reduced, which maybe could have been expected.
But, hey, one more regular season game! #canucks pic.twitter.com/SZWncRbtbf— Dragon Was Slayed (@522IntoOvertime) March 24, 2026
CHEK’s Ryan Henderson reports that season tickets went up in price by $200 for a fan in the 300 level. Another season ticket member reached out to Daily Hive, saying his tickets rose in price by $85.
A quarter-season pack holder we spoke to actually saw a small decrease in price, by $26.
Canucks fans on Reddit are also posting mixed results.
Even fans who didn’t see an increase in price are voicing their displeasure, with a few pointing out how cheap tickets can be found on the resale market.
“I wish I could still support during the rebuild but this is kinda absurd. I’ll just buy tickets on re-sale for much less,” said a fan in a popular Reddit thread.
Indeed, prices have plummeted on the resale market this season. We spotted tickets for as low as $36 for games in March. Last summer, it was hard to find tickets under $100.
“Member benefits” offered to season ticket members (Vancouver Canucks)
During tough times, the Canucks typically lean into non-monetary benefits for ticket members, and that appears to be the case once again.
Fans have more flexibility to swap tickets to different games, and will receive a food and beverage credit.
Meanwhile, full-season ticket members will see an additional regular-season game, as the NHL expands to an 84-game schedule in 2026-27.
Will it be enough to entice fans to return in great numbers? They’ll soon find out.