Major airline hiring 'really bad' freelance photographer for US$50,000

A major airline is hiring a “really bad” freelance photographer, and Canadians could have a chance at getting tens of thousands of dollars and a free trip.
Icelandair has launched a campaign to “prove that even the worst photographer can take great photos of Iceland.”
No, this is not a late April Fools’ joke. The airline really is hiring a bad photographer, and all Canadians have to do to be in the running is answer six questions and upload a 60-second audition tape explaining why their lack of skill makes them ideal for the job.
An example of one of the multiple-choice interview questions is “How would you describe your photography skills?”

Icelandair
According to the job description, Icelandair is hiring someone who:
- Has no professional photography background
- Has no special interest in learning photography
- Is comfortable using a phone or basic camera without overthinking it
- Is frequently disappointed with their own photos
- Is occasionally surprised when a photo turns out okay
- Is comfortable sharing themself on video and in photos
- Likes to travel
- Likes people
- Is ready to be internationally recognized for their unique photography style

Vova Shevchuk/Shutterstock
The official requirements for the position are:
- You must be able to take part in physical outdoor activities and adventures
- You must be comfortable hiking and navigating uneven terrain in spectacular landscapes
- You must have a valid passport
- You must have a clean criminal record
- You must be 21 years or older
- You must be able to travel for up to 10 days in June 2026
- You must be allowed to travel to Iceland, the UK, and the USA
So, what’s in it for you?
The airline is offering the successful applicant an approximately 10-day planned trip in Iceland, with all travel expenses covered. That’s in addition to the US$50,000 (C$69,600) for your photographs, content and participation.
“Your photos will appear in a global campaign, and may appear in other publications and exhibitions,” states Icelandair.
You can apply for the position on the airline’s site.