Major airline hiring 'really bad' freelance photographer for US$50,000

Apr 2 2026, 8:55 pm

A major airline is hiring a “really bad” freelance photographer, and Canadians could have a chance at getting tens of thousands of dollars and a free trip.

Icelandair has launched a campaign to “prove that even the worst photographer can take great photos of Iceland.”

No, this is not a late April Fools’ joke. The airline really is hiring a bad photographer, and all Canadians have to do to be in the running is answer six questions and upload a 60-second audition tape explaining why their lack of skill makes them ideal for the job.

An example of one of the multiple-choice interview questions is “How would you describe your photography skills?”

hiring

Icelandair

According to the job description, Icelandair is hiring someone who:

  • Has no professional photography background
  • Has no special interest in learning photography
  • Is comfortable using a phone or basic camera without overthinking it
  • Is frequently disappointed with their own photos
  • Is occasionally surprised when a photo turns out okay
  • Is comfortable sharing themself on video and in photos
  • Likes to travel
  • Likes people
  • Is ready to be internationally recognized for their unique photography style
hiring

Vova Shevchuk/Shutterstock

The official requirements for the position are:

  • You must be able to take part in physical outdoor activities and adventures
  • You must be comfortable hiking and navigating uneven terrain in spectacular landscapes
  • You must have a valid passport
  • You must have a clean criminal record
  • You must be 21 years or older
  • You must be able to travel for up to 10 days in June 2026
  • You must be allowed to travel to Iceland, the UK, and the USA

So, what’s in it for you?

The airline is offering the successful applicant an approximately 10-day planned trip in Iceland, with all travel expenses covered. That’s in addition to the US$50,000 (C$69,600) for your photographs, content and participation.

“Your photos will appear in a global campaign, and may appear in other publications and exhibitions,” states Icelandair.

You can apply for the position on the airline’s site.

ADVERTISEMENT